The versitile and stylish lamp
From the design of the lamp, the name and branding grew. The lamp itself is uniq in its design, making it able to bend in a finger shape. The design is simple and sophisticated, saving space in the home and doesn’t draw attention form the rest of the decor. It comes in three trendy metallic colors, all inspired and named after the subtle meaning they hold.
Pherum, the name of the lamp, is inspired by “ferrum”, the latin word for iron. The lamp is made in aluminium, and from that the colors came naturally.
Everything around the branding is based in the design of the lamp. It’s clean and feels luxurious, without any unnecessary clutter. Three specifically developed color codes are used in the branding, all representing one of the three colors the lamp is produced in.
The packaging is made to make the buyer feel special. It’s clean and with the logo on the front in the same color as the lamp inside. No barcodes are directly visible on the packaging, and the instructions and such are on a folder inside underneath the padding. The lamp is already assembled and ready to plug in when in the box, thanks to the uniq bending.