A connection for charities
Acting as the link between smaller charities and countries in need, One Link offers help and support to the smaller organizations needing it. They work to make sure the charities get to make the difference they want to, offering support and a community.
To do that their profile needs to be clean and simple with focus on the brand message. A bright yellow is used as to get attention and send out a signal of egency. The charactersitic warm colour is also chosen in order to keep the humane side to the brand.
Apart from the reoccuring colour, they use a part of their logo, the actual link of humans, to enhance their message.