A completely eco friendly jeansbrand
The focus of the logo is on the feeling of retro and graphical appearence. It’s made to be memorable and simple. The font used in the logo is the main deliverer of the feeling the brand is based on. The font is very special, so the rest of the materials are in a simlpe Open Sans in order to be discret. To separate headlines and other the fonts can be used in different variations.
The colors was the key to achieve the oldfashioned touch and the combo with the font is essential. The two main colors, dark grey and beige, was used in the logo in purpose of hitting the mood right away.
At the website the images are in focus to highlight the koncept of recycling. They describe the koncept in a direct way and at the same time they attract the attention of the visitor. The information at the website is kept short and to point to keep the focus on the images. The brochure is simple and also focuses on the images, keeping the information short and concise.
The jeanstag was inspired by the business card, to keep the red thread throughout the material. The logo is in focus and the tag is made from a environmental friendly material with the same appearance as leather to suit the brand message.
The ads also have the main focus on the images, capturing the eye when advertised. The images are of the jeans in nature, focusing on the unique selling point which is the environmental aspect – the jeans are appearing to grow in the woods.